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The lonely facebook status – check your edge rank!

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You’ve just posted something on Facebook. You now wait for the tons of likes and comments to stream in from friends and family telling you how witty and interesting and fun this post is. But at the end of the day there’s just no new notifications on your page. Naturally your ego is a little bruised. It’s not necessarily that you are at fault here, it’s just that you’ve lost out to Facebook’s Edge Rank. If this word is totally foreign to you here’s what you will need to know:

Edge: All your activity on facebook is classified as an “edge”.  Whether you post a status update, upload photos, comment, tag, like etc; facebook will generate an edge about that activity that displays on the newsfeed.

Edge Rank:  Facebook uses an algorithm to predict how interesting your story will be to other users, ranks its importance according to other stories and then decides whether it will be displayed in the newsfeed or not.

So if your mission is to gain more visiblity for your Facebook activity you will need to know the 4 factors that determine your Edge Rank:

1. Affinity
This is where Facebook determines how “connected” you are and who is most connected to you. These are the people that will likely want to see your updates and if people often interact with your page and content, your affinity score will grow.

2. Weight
Each Edge activity carries a different weight. So in plain English this means that comments are worth more than likes, uploading a photo has more weight than posting a link to that photo and so forth.

3. Time
If your status is a day old it’s history! Facebook determines how old your posts are and how often you post which influences your ranking.

4. Linking
Though another edge might carry more weight than a link, it’s still important for Facebook to determine where your links go. Linking to the same content more than once will lose you points while links to internal Facebook pages will give you brownie points.

So try and encourage a response from your audience by asking questions in your status, liking your favourite band’s page, uploading more photos directly to your page and more. No news is NOT good news so be smart about your posts and take these factors into account so you will never be left without a comment or a like again.

Also check out www.edgerankchecker.com to well, check your page or profile ranking and have a look at www.whatisedgerank.com for a cool and short summary on Edge Rank.